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Taking an #AdBrake

These posters were produced for the #AdBrake campaing by Brandalism, they were put up in the streets in the UK during August 2020 as lockdown started to end.

“Across the UK, the car remains king. In our streets, our neighbourhoods, government transport budgets and urban architectures – the primacy of individualised car ownership has become culturally dominant. Our cities are left with soaring air pollution, inadequate public transport, congested streets and rising greenhouse gas emissions.

Motor advertising plays a central role in re-enforcing the status symbol of the car. In 2020, Brandalism collaborated with artists, clean air campaigners and newly emerging ‘Adblock’ groups to create poster artworks that parodied car brands and car advertising; and that discussed themes of car culture, air pollution, urban space, class, climate justice, public health and sustainable transport alternatives.

http://brandalism.ch/projects/adbrake-car-subvertising/#

Detail of lung with exhausts

Billboard design

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